THESIS STUDY

a media experiment in progress

I'm currently conducting a thesis study centralized around the
influential power of video editing.

TAUNSTER

Less than 60% of viewers will watch an entire 4-5 minute video while a 1-2 minute video will retain more than 75% of viewers.* This information establishes a correlation between video length and  retention of viewers but it sets the foundation for a new question –  what if a video seems to last longer than it actually is?   Different editing styles may influence a viewer’s perception of time, which may result in lower audience engagement. Is there a connection between  editing techniques and perceived passage of time?

* CLICK HERE FOR LINK TO VIDEO ANALYTICS SOURCE

TAUNIE REDDINGTON | TAUNSTER MONSTER