Chosen as one of the group leaders in my Digital Media Costing course, I was asked to create a business concept that involved media creation.
I reviewed classmates' resumes before recruiting the team shown below to help build the foundation for this fictional company.
At our first meeting I offered a choice between two initial ideas and together we decided to build an entertaining training company — "Entertrainment."
Our team's business concept and pitch video led to the highest overall investments, the top pick out of fourteen fictional companies.