NATIONAL GEOGRAPHIC STATIC

 

For this assignment, I practiced how to use Data Merge to create documents that contain variable information, i.e. using Data Merge I will be able to create letters, postcards, etc. that I will be able to send to different people without having to make changes on every single file. An example of this is visible under 'NATIONAL GEOGRAPHIC VDP'.

YEARBOOK

With Data Merge

 

This is a seven-page Yearbook designed using Data Merge in Adobe InDesign. To create this yearbook, I linked a CSV file to the document from InDesign. The total number of students on this yearbook are 190. Entering every single person's information, and ensuring that everything matches in color, type, shape, etc. is very time and effort consuming. Data Merge using 'Multiple Record Layout' ensures that I can replicate the layout for each entry and still have different data entries on each layout.

 

To get the PDF you see on the right, I exported a X-3 PDF from InDesign with bleeds, but no printer's marks.

 

The information about all students was provided in the form of an Ms Excel CSV file in the Lab Materials for DIGM3351, which is available on the College of Technology Digital Media servers. The images are to be linked from the 'pphotos' folder under Lab Materials on the server.

XMPie TUTORIAL

POSTCARD NO. 06 AND NO. 11

 

This project was created using InDesign during the DIGM 3351 lab. For this assignment I downloaded the XMPie plugin, the tutorial, and the InDesign files that were provided under Lab Materials on the DIGM Public folder.

 

This project consists of postcards for 99 people. The PDFs you see towards the right are 2 examples. Each person gets a postcard that has information that is added according to their interests. This is a postcard that acts as an advertisement to attract students to apply to a medicine, law, or engineering college.

 

For this assignment, I made changes to the content using the XMPie uCreate Print Panel. With this I was able to change background colors, names, addresses, colleges, pictures, scholarships informations according to GPA, and was also able to change color and length of certain text. For cases where no school was mentioned, I put my name as a placeholder. You will also notice that Sam has a chance to win scholarship but Gilian does not- the XMPie uCreate Print Panel settings will make sure that nothing about scholarships get mentioned on Gillian's postcard.

VARIABLE DATA PRINT

 BAKERY POSTCARD

 

Adobe InDesign along with XMPie uCreate Print Panel  was used to design and produce this bakery advertisement coupon. This is a 6”x4” postcard layour that follows USPS postal guidelines.

 

Pictures of food, address, names, barcodes change according to the person the data

belongs to. Dark blue is for male clients and maroon for female clients. The discount is

calculated according to the purchases the

customer has made in the past.

 

The QR code contains my contact information.

 

PREPs

 

Kodak PREPs is an imposition software used to produce faster, more accurate impositions that maximize press sheet usage- this process cuts turnaround time and reduces costs.

 

8-PAGE BOOKLET:  This booklet was imposed using PREPs on 11.5”x17.5” stock, with saddle stitched binding, and JDF-F8-7 fold.

 

32-PAGE BOOKLET: This booklet was imposed using PREPs on 22”x18” stock, with saddle stitched binding, and JDF-F16-6 fold.

 

MEASURING GREY VALUES

 

For this assignment we were required to calculate the grayscale values of Adobe Photoshop files to understand how color corrections work.

 

We were provided with a high resolution image in the Lab Materials folder. The second image is mine. Both were converted to grayscale in Photoshop. After that we were required to note down the K values of color in each circle. K values can be found in Photoshop under the info tab.

 

D=Log(1/r)

R=Li/Lr

 

Li= incident light

Lr= reflected light

HALFTONE DOT

 

In this assignment I used Adobe Photoshop to create Halftone Dots. Then we were to list the values of these dots.

 

This assignment features Halftone series with different LPIs and dot percentages. Percentages are based on the amount of area the dots cover. Boxes with 100% got look almost black because of how close the dots are placed on the paper. Similarly, the 5% looks almost white because of how far the dots are placed from each other.

 

Printers use dots and halftone dots to print gradients on paper- this is an important thing that designers and printers should keep in mind when they work with highlights, shadows, tones, and tints.

RASTER IMAGES VS. VECTOR IMAGES

 

Use Adobe InDesign to figure out the difference between vector and raster images.

 

No matter what the size, vector quality remains the same. The same cannot be said for raster images.

 

Vector images were converted to Adobe Illustrator documents. And raster images were converted to Adobe photoshop documents.

 

Images in Illustrator were image traced.

TONE AND COLOR CORRECTION

 

This assignment was an exercise in understanding how color correction in images works. We have learned about converting images to grayscale during the Graphic Design course. For this course, after converting the images to grayscale using 20% Dot Gain, we were to experiment with the image modes and curves to learn how colors work. This way one can know how color tone can be fixed.

NEWSLETTER

 

This newsletter is a portfolio for my brand. It shows what I have during my time at the University of Houston as a Digital Media major.

 

The dimensions of this newsletter are 8.5 x 11 inches. It has been designed using my brand. This newsletter consists of scanned continuous tone images, line art images, RGB digital images, grayscale images,vector images, reverse text, drop cap, text columns, and special characters.

 

The QR code has my contact information (phone number, email, city). This assignment is an example of everything we have learned during the whole semester.

 

This newsletter was later imposed into an 8-page booklet using Kodak PREPs.